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Charlie Ambrose’s Secret to Social Media Stardom

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Charlie Ambrose

Over the past few years, Charlie Ambrose has earned a personal network of over 700,000 social media followers. We had the chance to sit down with him and ask him about the process of rising to social media notoriety.

Charlie Ambrose has been featured in USA Today, Nasdaq, Yahoo Finance, and more. The Instagram pages he co-owns, @Eng.Technology and @Dunksx, grow by the thousands daily. He’s also founded a unique social media marketing agency called “Flex,” where he helps brands build a social media presence. In a brief interview, Ambrose shared some of his secrets to social media marketing stardom.

Q: What led you to start managing social media pages? 

A: I started working on social media in the fall of 2017. A good friend of mine had a basketball Instagram page that he was posting on for fun. I believe it was October of that fall when he was approached by a company called Bullpen Labs (now Wave Sports) that wanted to buy his page and pay him monthly to manage it. At the time, it was an easy decision to join Wave, and that was the first time I viewed social media as a real business opportunity. 

With my friend’s help, I immediately started searching for a page to purchase and manage myself. I landed on a basketball page with 40,000 followers and acquired that page with the money I had saved up. Upon obtaining the page, I sold it to Wave and joined their team. At the time, I didn’t even have a personal Instagram page because I saw no value in social media, but this changed my entire mindset towards the medium. 

Q: How were you able to grow such a large following on social media? 

A: The majority of my follower growth has been through account acquisitions. Once I buy a page, my goal is to increase organic followers growth from content to increase the value of the page and increase the return on investment when I go to sell it. 

Q: What advice would you give to people trying to build their personal brand on social media?  

A: Never buy followers. If you understand the process of acquiring an Instagram page and have the funds to do so, that can be a great option, but fake followers are almost always a bad idea. Engagement is critical for a personal brand, and fake followers will give your page zero engagement. Buy pages, not followers. 

On top of that, as cliché, as it is, trust your gut, and just be you. Don’t try to fake something to put out some image; real people you want to work with or do business with will see right through an act.

Q: What is your favorite social media platform? 

A: Instagram remains my top platform. TikTok is definitely making waves, but I think the data breach allegations and Instagram’s new Reels feature may be too much for the company to really push itself out of the younger demographic and into older people. I’m not saying that a younger demographic (ages 10-22) is bad; however, that age group is not where the money is. To run real ads, from what I have seen, a platform needs businesses to come in that are not targeting those younger people. 

Q: What were your main struggles on social media to see success? How did you persevere through it?

Social media, in my opinion, is all about consistency. On any of my niche pages, as soon as I stop posting content, activity and follower growth drop almost immediately. But the benefits of staying consistent with posting and follower interaction are immense. 

Q: What are the goals you’re ultimately trying to achieve with social media?

A: I see social as a medium that so many well-established businesses have not tapped into, and I see it as a perfect way to build a following around any brand, new or old. I also see social media as an incredible launchpad to other business ventures. My goal is to take my knowledge of social media marketing, branding, and advertising into my future endeavors to really have a backbone in building a brand and connecting people. 

Q: Any additional comments? 

A: Keep going! You can always hit me with any questions on my Instagram. @isbroze, or at my email: charles@flexmediamarketing.com

Charlie Ambrose’s resell mentality models the likes of Gary Vaynerchuk and embodies the spirit of a true entrepreneur. Whether it be contracted branding work, organic growth, or building a startup, it’s clear that Ambrose will be a force to be reckoned with in the near future.

Genfluencer is dedicated to showcasing the success stories of upcoming influencers that are using their social platform to create corporate opportunities. The digital realm has helped mold young entrepreneurs, and we’re committed to sharing their journeys to inspire rising creators.

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How Rishi Padmanabhan’s Consortium Spreads Technological Education

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Rishi Padmanabhan
Rishi Padmanabhan (via Spectrum News 1)

Unlike many of his other friends within the Irvine community, Rishi Padmanabhan loves to make devices work. For as long as he can remember, Rishi Padmanabhan’s been prone to taking things apart and making them function again for no other purpose than to get the experience of fixing them. 

As an incoming high school junior at Irvine High, Rishi Padmanabhan still pursues the exact same interest. The rush of understanding how things work still holds the value that it did when he was six years old.

Now, however, he’s channeled the passion differently, creating The Irvine Repair Consortium. Rishi Padmanabhan, founder, and president of The Irvine Repair Consortium has overseen technological literacy training, hands-on repair and restoration campaigns for businesses and locals in his area, and the facilitation of a functioning nonprofit organization.

The Irvine Repair Consortium teaches to anyone who wants to learn the basics of returning devices to working functionality. 

Rishi Padmanabhan’s goal is to share his love for technology with as many people as he can. 

First, he and his team take their new students through training, teaching them how to recognize certain flaws in devices, get the parts to remedy them, and complete the restoration in a timely manner. They provide practice materials and old devices to work on as examples.

Then, the consortium finds broken devices on a variety of online forums and local outlets, fixes them, and sells them again through similar channels. To date, they’ve restored and flipped thousands of dollars in devices.

After, though, the profits don’t go back to Rishi and his team. All proceeds are donated to local Orange County charities.

Rishi Padmanabhan has noted:

“Our mission isn’t about profit. It’s about education. We’re frequently innovating new lectures, programs, and activities for our members to learn from. I think that being able to fix a broken thing is extremely important, especially as we’re seeing technology become a bigger part of our normal lives.”

The Irvine Repair Consortium works on a large array of devices. Basically, anything with a screen. Still, however, Rishi Padmanabhan finds his favorite devices to be the ones that built his passions in the first place: the Ipads and Iphones that he’s been fixing since the age of nine.

Rishi Padmanabhan hopes to continue working with The Irvine Repair Consortium as he finishes high school.

The Irvine Repair Consortium’s work can be found on their website and Instagram page. Rishi Padmanabhan’s Instagram is also linked here.

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How Joey Hickson Built a Network of Over 30M Followers

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Joey Hickson
Photo cred: @Joey/IG (Taken by: Jared Hankins)

If you’re on Instagram often, you likely follow niche pages. Behind many of them, Joey Hickson. He owns a plethora of pages that scale to a boggling 30,000,000 followers. You heard that right, 30 MILLION FOLLOWERS! Insane, right? A few of these pages include: @Lmao, @RandomVideos, and @Singers. Aside from that, his own personal account @Joey has over 4,000,000. Today, we’ll share Joey Hickson’s story and how he’s revolutionizing social media with his marketing tactics. 

Unlike many niche page owners, Hickson has done a phenomenal job of leveraging his pages to build a living for himself. Alongside his other personal stints, including modeling and traveling, Hickson founded Break media, helping aspiring brands build a following online.

Offering promotional campaigns, consultancy servicing, and other unique approaches to branding, Hickson uses out-of-the-box thinking to build names for other people. 

Boasting an impressive client list, Hickson has previously collaborated with Flo Rida, Empire Records, Capitol Records, and more. Besides that, he’s also worked with Gary Vee, Dwyane Wade, Adidas, Andre Drummond, Burger King, Fashion Nova, and Jason Vedadi.

When we asked Hickson how he could gain millions of followers at such a consistent rate, he responded with:

“As an early Instagram adopter (since 2010), I learned to network with people and consistently engage with other posts. We’d build groups that would work to get each other onto the explore page. It was a massive engagement train. We would gain thousands of followers every day; I would repeat this and average a few hundred thousand followers a month. Engaging with others is always key.”

If you’ve previously been interested in working online, Hickson’s model is one to follow. As of today, his marketable network expands to over 300 million, even larger than his personal network. If there ever was a number that could dwarf his 30 million followers, he’s already reached it. 

In conclusion, Hickson builds his following on multiple social media platforms while building his own personal brand. Joey Hickson’s work has even received recognition in Forbes, Entrepreneur, and many others. If you’d like to stay updated with his journey, @Joey on Instagram is the place to go.

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Interview With Prominent TikTok Star Ozikoy

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Ozikoy
Photo cred: Ozikoy (via Instagram)

Over the past year, apps like TikTok have revolutionized what it means to be an “influencer.” No longer confined to the type of stardom found in TV and movies, teens across the country instantly found themselves a new dream, to become “TikTok famous.” Khalil Yatim, better known as “Ozikoy,” is becoming a success story to all aspiring creators at just 16 years old. With a whopping 4,000,000 fans on his TikTok page, he’s risen to stardom over the past few months. Recently, we got the chance to dive into the mind of Yatim, and see what he thinks about his journey thus far. 

Q: Tell us a bit about yourself. How did you get into social media? 

A: My name is Khalil Yatim A.K.A OZIKOY… I have many hobbies that I practice and have a lot of fun doing, such as sleight of hand (magic tricks), Beatboxing, and Soccer. I started my youtube channel when I was around ten years old. I was determined to create some dope content but never really was consistent. I have always had a passion for being a creator, but I just didn’t know how to gain an audience 

Q: What’re some of the coolest things that you’ve done with your online presence?

A: Honestly, I love to make people laugh and smile… The ability to put a smile on someone’s face means so much to me. You never know what that person may be struggling with. 

Q: What’re you ultimately trying to achieve with all that you’re doing online?

A:  I’ve always been thinking to myself, how long will these pranks on TikTok last? There are so many factors to this, and planning beforehand is much easier than stressing about it last minute. I’ve been trying to achieve making people happy; I’ve always dreamt of having an audience and now that I have it, it really shows that nothing is impossible 

Q: What advice would you give to the younger people who want to do what you do? 

A: To everyone that wants to do what I do, I have a BIG TIP for you all, so listen up! Try different things… switch up your content and make sure to ALWAYS think of what your potential TikTok audience would like to see in their feed. 

Q: How were you able to grow such a large following on social media? 

A: I wouldn’t really say I have a large following, there is still so much in the works, and this is only the beginning. I was able to grow my following because I love what I do. When you love doing something, nothing is stopping you! 

Q: Any additional comments you’d like to share?

A: Please promise me that y’all are going never to stop grinding; I don’t care the number of followers you have, I don’t care about the views you average, I don’t care if you even take a few breaks here and there.. but what I do care about though is if you quit… because all this time/hard work working for your dreams to just fade away is not something anyone should take lightly. Start believing yourself and keep grinding – KOY  

Ozikoy embodies perseverance, grit, hard work, and heart. As his accounts continue to grow, he sets his goals towards the sky. If you’re interested in keeping up with him, you can check out his TikTok or Instagram, both titled @Ozikoy. 

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