Digital Culture
“Charlie Bit My Finger” NFT Sells For $760,000
Every so often, a piece of YouTube history emerges from the platform. Some videos have continued to surpass expectations, cementing themselves in internet fame forever. Among those, a 2007 classic titled “Charlie Bit My Finger.” It’s one of the most popular, fun, and famous videos that’s ever been published. You’ve probably seen the video–it has nearly 900M views! If not, a copy of it can be found here.
However, the original owners of the video decided to auction off the rights to the video in the form of an NFT.
NFTs, which have increased in popularity, give their owners access to a unique, sometimes 1/1 piece of digital code.
The new owner, an anonymous owner by the name of 3fmusic, won Sunday’s auction for $760,999. As such, the online copy that we all know and love will soon be deleted, bringing an end to the legend created by the Davies-Carr family.
The auction site confirms that the video will be deleted (we don’t know when), possibly in an attempt to increase the value of the NFT.
The official tagline reads, “Bid to own the soon-to-be-deleted YouTube phenomenon, Charlie Bit My Finger, leaving you as the sole owner of this lovable piece of internet history (while also getting the chance to say Charlie bit your finger, if you want to see what all the hype is about).”
Similarly, the NFT buyer now owns the rights to the franchise that “Charlie Bit My Finger” could become. They have the ability, also according to the auction page, to create parody videos with the original kids themselves.
If done right, one could quickly capitalize on the huge fandom that this video has created. It was monumental for YouTube and left a large legacy behind.
In the near future, it’ll certainly be interesting to see whether the buyer intends on doing anything with the piece of YouTube culture that he has or whether he just wanted to own the original copy of such a funny video as an NFT.