Digital Culture
Clubhouse: The Secret App That Everyone’s Obsessed With
Today, there’s an app for just about anything. From shopping to learning, to whatever hobby/interest you’re looking to pursue, a little blurb on your phone can take you to all the right places.
In the past, the networking market niche has been dominated by LinkedIn, an app dedicated to promoting professional development through a profile-based setting. On LinkedIn, users can find jobs, network with employers via direct messaging, build partnerships, and set up interviews. But, what if the app WAS the interview? Introducing Clubhouse.
Clubhouse, created by Alpha Exploration, puts users in niche-based live chat rooms to talk about…whatever they want. Like Discord, but unique in organization and presentation, Clubhouse creates ongoing, 24/7 seminars in which users can come and go as they please.
When users create their profile, they’re asked to input a set of interests, ranging from philosophy to sports to fitness. From there, they’re matched with a variety of preselected rooms, all of which match the interests provided. In one room, users can listen to medical professionals talk about how to maintain a balanced diet. In another, aspiring entrepreneurs hear corporate veterans’ advice on starting a business.
As of today, accessing Clubhouse isn’t easy. When you download the app, you’ll be put on a waitlist. Why? Because it’s invite-only. If you know a user, however, they’ll likely be able to send you an invite.
For current users, the limited base makes for a more connected in-app experience. Their users include the likes of Elon Musk, Drake, 21 Savage, and more. Because the app isn’t off beta, users can easily listen, talk with, or learn from their idols.
Recently, however, the app has started to blow up. Upon his announcement that he would be speaking on Clubhouse, Elon Musk filled up a room within 3 seconds. Yes, in just 3 seconds, he was able to collect around 6,000 people, with 10s of thousands spilling into waiting rooms to hear what he was saying secondhand.
Clubhouse presents aspects unique from both LinkedIn and Discord in that the user base is professionalism-oriented, but also allows for anyone to (at the very least) listen and learn from others of their preferred field. Many hosts will open the floor to questions, allowing audience members to move onto what’s called the “speaker” floor, and talk amongst the others.
The app is earning widespread notoriety, even on the stock market, as Agora shares have effectively doubled within half a month. One thing’s for sure; you’ve got to be on the lookout for this app.