Disney Continues To Beat Expectations With Disney+

Today, Disney’s streaming service Disney+ passed 100 million subscribers globally, emphasizing how much the platform has succeeded in recent months. 

The announcement was made at their annual shareholder meeting, in which CEO Bob Chapek noted that their exponential success “has inspired us to be even more ambitious, and to increase our investment in the development of high-quality content significantly.”

Although it was an initially risky move for them to try competing with home-streaming giants like Netflix, Hulu, and Amazon, the company has found uniqueness through some movies and shows that are exclusively available on their platform. 

Since Disney owns the rights to many famous sagas, they’ve been slowly removing them from Netflix and transferring them onto their own platform. 

Today, Netflix’s featured Disney programs are much smaller than they used to be, which may have played a factor in why Disney+ has been growing so fast. Because of how good previous Disney movies have been, moving them away from Netflix and onto their platform has given them a large audience to use. Everybody can enjoy Disney’s products, which provides them with a lot of leverage and a loyal audience.

With such a wide selection of classic movies to choose from, the massive usage is certainly justifiable. Disney+ features the Marvel universe’s cinematic timeline, animated films, and more. 

The growth is exciting and has undoubtedly surpassed the numbers that were given to investors. Previously, they were expecting a base of 60 to 90 million users by 2024, meaning that they’re over three years ahead of schedule. 

Disney+ is currently servicing around half of Netflix’s base, putting them 100 million users behind. However, their plan is exponential, predicting the release of 100 new Disney titles yearly.

Executing this will be essential for Disney, as the nostalgia coming from revisiting their content is not infinite. However, if they can manage to produce new content, there’s no debate as to whether their growth will continue at a high rate.