Business
Here’s Why Kim Kardashian West Is Now A Billionaire
Since October, Kim Kardashian West’s businesses have been booming exponentially. As of recent, her net worth has eclipsed the $1 billion mark. The accolade represents decades of hard work, innovation, and powerful influence.
Throughout her life, Kim Kardashian has been a businesswoman, dating back to her work at her father’s office and a local boutique.
She saw her first considerable success during high school after generating massive returns on a loan from her father. Kim Kardashian purchased five pairs of shoes that she knew would become exclusive and eventually resold them for large profits.
Hooked on the prospect of generating that much revenue from fashion, she would eventually found KKW Beauty in 2017. KKW Beauty has become a staple in the makeup industry, carrying various high-end products built around Kim Kardashian’s personal brand.
Her Instagram page totals a staggering 213 million followers, making it a strong factor in her sales success. Kim Kardashian grew a considerable fanbase when Keeping Up With The Kardashians released in 2007 and has since been able to leverage her enormous influence to promote consumer products effectively.
The show was a huge success, raking in various awards that could warrant a “best reality show of all time” title.
The scale to which she could turn her audience into a consumer army was immediately recognized, with KKW Beauty’s first product release of 300,000 units selling out within 2 hours. The company would eventually pass a variety of whopping sales marks.
In late 2020, the brand was valued at $1B after Coty Beauty acquired 20% for $200M. She currently stands at 72% equity, making her the majority shareholder.
KKW Beauty is only one of her claims to fame. Aside from it, she holds majority shares in Skims, a swimwear company that has yet to be adequately valued (due to revenues not being released yet).
Even aside from her notable success in beauty, she’s created a variety of other revenue streams. Kim Kardashian is the face of brands, the author of books, and the writer of popular songs.
Her success thus far has inspired entire generations of young female entrepreneurs, and she’s only 40 years old. Kim Kardashian West has many new projects to release and certainly a lot of money left to make.