Highlighting the Wendy’s Twitter Campaign

When talking about fast food, Wendy’s has become a staple of admiration in the industry. Mostly known for its quality food at cheap prices, the chain has become a worldwide classic eatery. 

However, the chain has proved that they aren’t just a place for good food. Throughout the past 3 years, they’ve proved that they’re FUNNY. With the emergence of popular social platform “Twitter,” the corporation took to the internet to communicate with fans, haters, and internet folks alike. While most companies maintain relatively “professional” tones, they did the exact opposite. Today, we’ll be looking at some hilarious quotes from Wendy’s Twitter page.

Topic #1: Being mean to McDonald’s

I don’t know what kind of bad blood these 2 chains have with each other, but Wendy’s doesn’t shy away from expressing their distaste for McDonald’s food and management. Through various crude remarks about their service, products, and process, they’ve continuously bashed McDonald’s over the internet. Met with the little rebuttal, their barrages had a large impact on the way McDonald’s was viewed online. 

Wendy’s: “Hey @McDonalds, heard the news. Happy #NationalFrozenFoodDay to you for all the frozen beef that’s sticking around in your cheeseburgers”

Wendy’s: “When the tweets are as broken as the ice cream machine” (in response to a McDonald’s tweet with an error)

User: “@Wendys what’s your favorite thing from McDonald’s?” Wendy’s: “The exit”

User:“@Wendys my friend wants to go to McDonald’s, what should I tell him?” Wendy’s: “Find new friends”

User: “I want Wendy’s but my girlfriend wants McDonald’s, what do I do?” Wendy’s: “There are plenty of fish in the sea”

User: “@Wendys how much does a Big Mac cost?” Wendy’s: “your dignity”

Topic #2: Making fun of haters

The way Wendy’s deals with bad reviews is hilarious. While it may not be the nicest way to handle such a situation, it’s extremely entertaining. 

User: “@Wendys your food is trash” Wendy’s: “No, your opinion is though.” (I think they put extra emphasis on using “your” just to spite the user’s poor grammar)

User: “@Wendys not a big fan of your chicken nuggets” Wendy’s: “not a big fan of your existence” (probably not the BEST thing to say here, but still funny regardless)

User: “@Wendys they’ve got 1.1 million followers but don’t know how to ignore people roasting them. Does a 12-year-old run this twitter?” Wendy’s: “yes it’s really hard balancing this job and a full middle school courseload but I make it work.”

Topic #3: Hilarious unwarranted remarks

Some of these tweets are wrongfully funny. I don’t want to find them funny, but the thought of a multibillion-dollar company saying these things is very funny.

User: “@Wendys can you give me relationship advice?” Wendy’s: “If you’re asking a fast-food Twitter this relationship might be doomed”

User: “Does Wendy’s still do the for for for?” Wendy’s: “My dude would you like to buy a vowel?”

User: “Bet you won’t follow me @Wendys” Wendy’s: “You won that bet”

User: “Going to In N Out what should I get? @Wendys” Wendy’s: “out”

While their tweets may seem colorful, Wendy’s never fails to provide a funny spin to traditional corporate social media usage. With their internet takeover, the company earned large amounts of exposure through tweeting. Subliminal marketing helped deface their competitors and boost their credibility. Alongside the practicality of viral marketing, the brand was able to establish an interesting personality to represent themselves. Although some of the tweets were written off as unprofessional, it gave younger fans an identity to associate with. 

At a certain point in time, everyone wanted to get a retweet from the infamous Wendy’s Twitter. Establishing a viral personality alongside a strong product was a recipe for success was their key to cracking the internet code.