How “Ambish” Uses His Twitch Following to Pursue Music

For most Twitch users, the name “Ambish” ignites a multitude of opinions. Whether it be exciting gameplay, hilarious commentary, or chill streams, the Brooklyn native never fails to produce entertaining content. Through his years on the platform, Ambish has amassed over 100,000 followers. However, Ambish has used his following to create opportunities for himself that stem far beyond being a streamer. 

As a verified Twitch partner, it’s clear that Ambish is an experienced streamer. Since his start five years ago, he’s built up a fanbase around his fun attitude, earning a purple check next to his name (indicating his partnership with the platform). While most of his fans know him as a content creator, Ambish is an aspiring mainstream musical artist. With a flow that resembles popular NYC rapper A Boogie, the young entrepreneur has utilized his loyal fanbase to give him a springboard into the musical realm.

Looking at his content, Ambish streams a variety of games. His uniqueness stems from the fact that the gameplay itself is always secondary to his personality. Whatever the stream may revolve around, his commentary is still the most entertaining factor.

Not only that, but Ambish is also extremely versatile. Apart from games, he focuses on the category “just chatting,” in which he interacts with his chat for hours. His ability to build connections with viewers is a testament to his skill as a streamer and his personality in general.

Having built up an extensive support network for his future endeavors, he’s shifted his focus to music. Utilizing his chat streams to promote his songs, he’s been able to amass thousands of plays within a few days of the release of his new single “Time.”

The music itself can be described as a lyrical story, taking an exciting spin on Hip-Hop and combining it with RNB. His music typically tackles issues from his life, such as anxiety. With a compelling product, he’s created a network of promotion through his fans. Through story reshares and shoutouts, his fans are helping him propel his music into mainstream culture.

By establishing a personal bond with all of his followers, Ambish has put himself in a position to pursue a multitude of career paths. In this case, he’s building up a reputation on Spotify, but the potential is limitless. As a multi-faceted entrepreneur with a gift for music, he certainly has an incredibly bright future.