How Joey Hickson Built a Network of Over 30M Followers

If you’re on Instagram often, you likely follow niche pages. Behind many of them, Joey Hickson. He owns a plethora of pages that scale to a boggling 30,000,000 followers. You heard that right, 30 MILLION FOLLOWERS! Insane, right? A few of these pages include: @Lmao, @RandomVideos, and @Singers. Aside from that, his own personal account @Joey has over 4,000,000. Today, we’ll share Joey Hickson’s story and how he’s revolutionizing social media with his marketing tactics. 

Unlike many niche page owners, Hickson has done a phenomenal job of leveraging his pages to build a living for himself. Alongside his other personal stints, including modeling and traveling, Hickson founded Break media, helping aspiring brands build a following online.

Offering promotional campaigns, consultancy servicing, and other unique approaches to branding, Hickson uses out-of-the-box thinking to build names for other people. 

Boasting an impressive client list, Hickson has previously collaborated with Flo Rida, Empire Records, Capitol Records, and more. Besides that, he’s also worked with Gary Vee, Dwyane Wade, Adidas, Andre Drummond, Burger King, Fashion Nova, and Jason Vedadi.

When we asked Hickson how he could gain millions of followers at such a consistent rate, he responded with:

“As an early Instagram adopter (since 2010), I learned to network with people and consistently engage with other posts. We’d build groups that would work to get each other onto the explore page. It was a massive engagement train. We would gain thousands of followers every day; I would repeat this and average a few hundred thousand followers a month. Engaging with others is always key.”

If you’ve previously been interested in working online, Hickson’s model is one to follow. As of today, his marketable network expands to over 300 million, even larger than his personal network. If there ever was a number that could dwarf his 30 million followers, he’s already reached it. 

In conclusion, Hickson builds his following on multiple social media platforms while building his own personal brand. Joey Hickson’s work has even received recognition in Forbes, Entrepreneur, and many others. If you’d like to stay updated with his journey, @Joey on Instagram is the place to go.