How Taylor Cross Turned a TikTok Following Into a Family

Earlier this week, we got the chance to sit down with Christian social media creator Taylor Cross. Mostly known by his TikTok username @Itsa_meme_Mario, Cross has earned over 1 million followers through his positive content, unique personality, and funny style. Mostly providing video media centered around basketball, Cross continues to impress the internet with his wholesome mentality and outlook.

Cross started his journey to social media fame through YouTube. Originally posting content related to memes, he noted that gaining exposure was too tough. Given the difficulty of the YouTube algorithm, Cross decided to begin creating videos on an upcoming platform named “TikTok.” He hoped to gain virality on the app and wasn’t disappointed. Upon posting a video about “fortune-telling basketball” (a game in which a player makes a claim and shoots a basketball to determine whether it will come true or not), his account began to take off.  Motivated by the virality of the video, Cross continued to put his personality online, eventually earning a massive fanbase. 

On his page, Cross posts a variety of fun content. A lot of his videos have extremely positive messages, setting him apart from other creators. Whether it be raising awareness for mental health disorders, or creating videos that simply radiate positive energy, Cross shares a fun variety of media. His main storyline revolves around his journey to becoming a basketball player, something that millions have tuned in to follow.  He makes videos showcasing his ups,  downs, and everything in between. Whether it be working out, practicing dribbling with his left hand, or playing fans in a 1v1, the lack of a filter within his content speaks to Cross’s awesome authenticity, as he wants his fans to see all the parts of his journey. 

As opposed to other mainstream creators, Cross is open about what’s going on in his personal life. He noted that maintaining honesty and relatability were his keys to earning fans, mentioning that being humble was his trick to building authenticity. When looking at Cross’s fanbase, it can best be described as a family. Upon promoting his Instagram page one time, his account received an influx of 50,000 followers. A conversion rate of that magnitude speaks to the connection that Cross has managed to build with his fans.

Cross’s TikTok success has turned his video-making hobby into a viable job. Earning sponsors from large corporations such as Bang Energy and Manscaped, Cross has made TikTok his primary focus. Not only that, but he’s also been able to network and set up collaborations with other craters such as FaZe Rug, R2BBall, and Mopi. Recently, he called out commentator personality FlightReacts, and hopes to set up a legendary basketball matchup between the two. 

Although his account is growing at an exponential rate, Cross continues to stick to his roots. He provides a refreshing dose of honesty, showcasing his failures alongside his successes. He makes an effort to respond to fans and is always up for a 1v1 on the basketball court. When we asked him if he has advice for content creators, he told us that the most important thing is to stay true to yourself while being as humble as possible. As Taylor Cross continues to grow his following, he’s steadily cementing his personality as one to remember.