Meet Jake Geruson, the 15 Year Old Social Media Influencer

Today, we focus on the story of Jake Geruson, a 15-year-old with big dreams. Aside from his aspirations as a multi-sport athlete, Geruson has an Instagram following of 30,000 fans. During high school, Geruson took advantage of the extra time he had to grow his Instagram presence, believing that social media was a key to long-term business success. Genfluencer had a chance to interview Geruson and talk about his rising influence on social media.

Q: What inspired you to do social media? 

A: I initially got into social media to keep up with my friends and family, but after a while, I realized that you could use it to create a community. From there, things just expanded as my knowledge of various platforms grew. I began using social media as a sort of way to hold myself to high standards. I found that by publicizing my goals, I was much more likely to achieve them. I use my community as a way to push me to the best of my ability.

On social media, I only show the “best moments of things,” so to speak. Although some people say that this is not the best thing to go about, I found it helps you cherish these “best moments” and strive to get them daily. Holding myself to high standards has helped me pursue my dream! While some people buckle under the pressure of a large audience, it acts as motivation for my mentality.

Q: Where do you see yourself in the next ten years? 

A: I envision myself picking something I love and pursuing it hard, either basketball, track, or something else. Since I’m a freshman, I have the privilege of keeping all my doors open, but soon I will need to commit and push myself even harder than before. 

Q: What is the biggest lesson learned throughout life so far?

A: By continually associating myself with a broad group of people, I found that no matter what position you may be in life, there will always be someone lower than you, and always someone higher than you.

Q: What would you tell your younger self about life and social media?

A: I would tell myself that no matter what happens, your youth is something that will not stay forever, and it’s essential to take advantage of it. If you see it as a disadvantage, it will be a disadvantage, but it will be your most significant advantage if you see it as an advantage.

Q: Do you have any advice for youth trying to get into social media? 

A: Social media is a potent tool that you can get caught up in and filled with opportunities not visible to the eye. Once you are ready, pursue what you want to pursue harder than everyone else! Success comes from hard work! If your journey has been easy, you aren’t doing it correctly.

As Geruson continues to grow, he hopes to scale his accounts to over 100,000 followers. As his accounts grow, the teenager is steadily becoming a force in the era of digital marketing. He hopes to use his presence not as a career but as a way to motivate his future career choices.

To keep up with Jake Geruson and his journey, check him out on Instagram @Jake.ezz!