Innovation
Tesla’s Market Takeover Has Shaken up the Competition
Today, Tesla is dominating the transport industry. With shares costing $422 a piece, Tesla has innovated beyond expectations. Let’s look at some of their recent products which have done exceptionally well in recent years.
In 2003, the company was founded. In 2008, Tesla released its first electric vehicle. Named the “Roadster,” the car earned around 20M in overall sales, with revenue placed at around 1M. After the Roadster, they began production for its Model S sedan. This vehicle would catapult them into the spotlight and earned many awards, proving electric-powered cars’ viability. By 2013, they ended up piling all their focus onto the Model S due to its widespread success.
After making their first full quarterly profit in 2013, Tesla’s next enormous impact came in 2015 when they expanded into the solar energy market, providing solar panels (a business they remain today). In 2016, they started to appeal to the mass market with its Model 3 Sedan. In 2017, they changed their name to Tesla inc.
After a plethora of legal troubles involving finances and legal issues, Tesla made a large reappearance into the headlines in November of 2019, with the announcement of seemingly one of the craziest automotive to date, the Cybertruck. With armored glass and an exterior that looks to be comparable with army vehicles, the thought of a truck-like Tesla’s being available to the general public broke the internet.
Alongside the release of the Model Y SUV, their online relevance immediately increased. Tesla (on their official website) notes that the Cybertruck will “have better utility than a traditional truck and more performance than a sports car.” Priced from $40,000 to $70,000, the truck has enjoyed a surprising amount of success thus far (in terms of hype and publicity).
Complete with 30X cold rolled steel, polymer layered armored glass, 3500 pounds of payload capacity, and a 17-inch touch screen to control it all, the Cybertruck successfully breached true virality.
So, what is Tesla working on today? Alongside multiple projects spearheaded by the mastermind Elon Musk himself, Tesla is expected to produce a $25,000 automated (yes, fully automated) vehicle for the general public. Such a prediction has done wonders for their stock prices, as Tesla has risen to an extraordinary $400+ per share.