The Increasing Growth and Importance of Social Media

With the emergence of digital advertising, social media has evolved like never before leading to the birth of sites like Facebook, Instagram, Twitter, LinkedIn, and more recently TikTok. Social media has become the most popular way for people and organizations to network on.

Social media used to be something where everyone would use to relax after an exhausting day or just relieving boredom. But with the huge number of people joining social media, businesses also saw an opportunity to increase their customer base and enhance their brand awareness.

One can easily catch up with their friends’ lives through their statuses and posts. It’s not only for our personal lives, but social media is also a great tool for businesses to connect and understand their customers’ needs.

Why is it growing tremendously?

In the era where almost all countries in the world were using the internet, a way for people to connect easily was ever needed, one which was better and more appealing than the email system.

Social media became a platform to meet new people and make friends

The emergence of social media meant people from around the world would talk to each other, share pictures and videos with people you’ve never met. Before, the only way to talk to someone would be meeting them physically and either ask for their phone numbers or email which was a hectic process and few people could manage.

It’s a marketing platform for businesses

With the right demographics, you can target anyone in the world, using sites like Facebook and Twitter. A business can advertise its products or services targeting only the right people who need them thanks to the personalized Ad tools on several platforms.

Social media led to the growth of how influencer services are offered. Influencers are majorly people’s idols (athletes, actors, musicians, etc) who have a huge following on social media ranging from thousands to millions. Businesses use influencers to market their brands as a way of getting some of the influencer’s followers to know about their brand.

Social media is a source of news and information

Whether you want to know what’s happening around the world, searching for a job, or seeking to widen your professional network, social media is one of the easiest tools to have all this done. There are a good number of people around the world who have got their dream jobs and business opportunities through social media.

It’s a source of entertainment

Short videos stormed the world in recent years, especially with teenagers. This led to an increase in the popularity of video making apps. One such app is TikTok, an app that lets users create fun short videos. Even though TikTok is mainly used by teens who loved making videos lip-syncing with their favorite artists’ music, the platform now has more diverse videos.