The Process of Marketing a Perfect Brand Experience

When advertising a product, branding aspects are looked at with as much respect as the product itself. If 2 items are of the same quality, the consumer frequently gravitates towards the one which resonates with them. Many factors determine this attraction, but it all ties into the emphasis put on brand experience and marketing. 

When pushing a product into the market, it’s essential to build a name around your “brand experience.” When you hear “Coke,” you think of a red and white cola bottle with #ShareACoke on the label. Building a brand experience is the difference between being a generic product and a full-scale enterprise.

Developing a theme can go a long way. While branding may seem challenging, most of it can be summed up with a few simple choices. Naturally, you’ll need to develop a color scheme for your professional logo and images. Certain shades convey different messages, so your color scheme is essentially a mirror representation of your brand. For example, candy brands generally opt for lighter colors, as the product is meant to radiate positivity and brightness. Whatever you may choose, keeping your message and theme consistent across all your platforms is a crucial step to achieving the perfect brand experience. 

Secondly, it’s important to create campaigns that make sense to your demographic. When consumers think of your brand, what do you want them to think of? Whatever that answer is, you must find a way to convey it. The Nike “just do it” campaign certainly helped the corporation establish a strong image, as the message resonated with its audience. That push eventually made Nike the face of motivational sportswear, selling their clothing as the product that all famous athletes wore. 

Product pushes essentially convince the buyer that the item will transform their life into a particular image. Nike utilizes athletes as part of their commercials, indicating that Nike wearers are prone to become professional athletes. Whatever you’re trying to advertise should be conveyed in a way that sells not just a product, but a lifestyle. When you buy shoes built by LeBron James, you’re purchasing the image that you can strive to become LeBron himself. 

While most startups focus on selling their product, the secret lies in selling the experience itself. What will the buyer gain from this product, and how will it help them achieve their goals? When creating a campaign, it’s essential to address these questions. 

As the world of marketing expands, the possibilities for branding become limitless. As campaigns continue to evolve and innovate, the retail world has become as crucial about marketing as it is the product itself.